If
this article painted a grim picture of the state of Australian film
criticism at the start of the year, things have only gotten worse: everywhere you turn reviewers
have been fired, others have been replaced by critics already working elsewhere, and the “new screen focused review show” the ABC promised turned out to be Screen Time, a chatty panel show that featured
a grand total of zero full time film critics.
It’s
been clear for a while now that the future of film reviewing – and much of the
media in general - is global. A handful of big name players will dominate the global
market, small-time local outlets will pick up the crumbs left over, and those
in between will increasingly find themselves squeezed out. That’s already
the case with film reviewing. The USA and UK have a handful of big name critics
whose opinions are sought out world-wide; it’s a very long drop to the local level,
where “influencers” are wined and dined (well, free popcorn’d and coke’d) at a
screening so they can talk about the good time they had at the movies on
breakfast radio.
Australia
is an English-speaking nation with (generally) timely access to the Hollywood
blockbusters readers are interested in world-wide; why don’t we have any world-level critics working in our media? Partly it’s due to our media
having no global reach: News Corp’s Leigh Paatsch is Australia’s mostly widely
read reviewer, but thanks to News Corp's paywalls their arts coverage doesn't attract online interest (which may be why Paatsch seems to
have shuttered his reviewing twitter account: https://twitter.com/leighpaatsch).
Partly
it’s due to local media organisations having zero interest in competent film
coverage: both the ABC and Fairfax have shed numerous critics in recent years,
while Fairfax’s current approach – spreading new releases across three
reviewers – means that the film and not the reviewer is the focus for promotion; if you’re interested in Jake Wilson’s take and he’s not the one
reviewing a particular film, you’re out of luck. Having a single reviewer is clearly a much
stronger marketing angle, but this team approach is consistent with Fairfax's long running opposition
to making decisions that might conceivably attract or retain readers.
And
partly it’s… a whole range of factors, from Jason di Rosso, the ABC’s only remaining full-time
critic, working on radio (where reviews, even in podcast form, are less likely to travel
internationally), to international players bringing their own
critics to Australia, to a general shift away from traditional reviews towards hot
takes as websites realise that film articles on race and gender are much more
likely to get hits than film reviews focusing on storytelling and performances.
Film
criticism has never been a job with a high turnover. People who score a position
being paid to watch movies rarely move on of their own free will. But with the
local market shrinking – it’s increasingly likely that when the (two?)
remaining full-time critics in the Australian media finish up they won’t be
replaced - and no scope to expand overseas, new voices are being squeezed out. The
handful of Australian critics who have made a name for themselves locally are
constantly forced to take jobs that once would have gone to up-and-comers
as opportunities shrink across the board. Unpaid blogs and podcasts remain an option for those able to make a living elsewhere, but without the reach of established media players it's difficult to be heard.
And
so we return to the same situation we had thirty years ago: paid film
criticism is basically a closed shop, only now it’s name recognition rather
than being attached to a big publication that keeps a reviewer in work. But as
the direction of local media increasingly turns towards focusing on the handful of
things that aren’t being done better overseas, the result – as we’re
already seeing with The Guardian, where the only films reviewed by Australians
are Australian films – will be that the international blockbusters that dominate
Australian cinemas will be reviewed by international critics, with local
critics left to write professionally on a handful of Australian films a year.
Of
course, this is only bad news if you think international films deserve a local
take – if you think Australian culture in some way differs from the United
States and so films addressing issues specific to one culture could be viewed in
a different way by another. But if you thought like that then you’d never get a
toe-hold in the international market – and as we’ve established already, that’s
really the only option left if you want to make reviewing your career. Still,
it could always be worse: if you really want to have a long-term future in reviewing
film, it’s probably a good time to start learning Chinese.
Anthony Morris
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